Our mission is a simple one. To improve the environment by helping our customers make informed buying decisions that are both environmentally friendly and energy saving without changing their lifestyle.

We understand that our customers are intelligent people who are aware that their buying decisions have an impact on the environment. However, they are also busy people who may not always have the time or the information available to make sure that the products they purchase meet the requirements of a modern lifestyle while at the same time keeping that environmental impact to a minimum.

We aim to solve this problem in the following ways.

• To offer a wide range of products that meet the requirements of style and practicability while guaranteeing that our products are the most eco-friendly within that range.

• We allow you the option of seeing the impact your buying decisions have on the environment as well as your pocket with the use of our Virtual House tool.

• We aim to make your shopping experience as simple and strait forward as possible by making sure you are no more than three clicks away from the product you require.

• Through our forum and information centre we will try to keep you abreast of environmental issues and information.

We as a business are trying to reduce our environmental impact in the following ways.

• Through our Carbon Counter our customers can see a running total of the amount of carbon in tonnes collectively saved every time one of our energy saving products is bought.

• Whenever possible we will deliver direct to you from our manufacturer or supplier reducing the distance the product has travelled and so reducing its carbon footprint.

• We will wherever possible keep the packaging of our products down to a minimum.

We hope you enjoy your shopping experience at etree and that you will visit us again.

The etree team.

“We are not suggesting you ditch the dishwasher and break out the marigolds, that’s not practical. Have a dishwasher but have an energy efficient one”